2008Ģ008 uses the same successful recipe from the previous year, pairing patterns with literal figures. As one of our judges said, “it makes me want to buy a Starbucks coffee just for the cup.” 3. As our survey showed, the quality of the holiday design cups has been slipping in the past couple years, so we believe Starbucks made the right call with this shakeup. The colors of the gradient are the right balance between warm and bold, making it the perfect emblem of a modern holiday season. With its own subtle gradient (or ombre, like the cool kids are calling it) the 2015 Starbucks red cup is on fleek with design trends. Material design takes all of the simplicity of flat design and matures it with slight animations and subtle gradients, intending to ground it in the material world. Flat design has been popular for the past several years, but it’s recently starting to (ironically) take on more dimension. We would expect nothing less from a boldly simple design that has caused such an uproar. The Cup Heard Round the Internet appropriately wins our second place, red ribbon. It really make you want to cuddle up with someone special and drink a chestnut praline latte, which is exactly what it’s supposed to do. The gently rolling layer of snow at the bottom grounds the cup, and the simple, small characters draw the eye and tell a story without overwhelming the mood of the design. The geometric design-the polka dot snowflakes over a subtle red pattern-is not too distracting, but is also not boring and repetitive. Though some judges complained that the skiers not wearing coats was unrealistic, most agreed that this cup embodied feelings of winter coziness. The 2007 cup is a timeless balance between simplicity and holiday themes. We were surprised, therefore, when 2007-one of the earliest iterations of The Cup and ancient in Internet terms-won the prize. While Starbucks claims to have been making red cups since 1997, the Internet was apparently not obsessed with photographing them until at least 2005 (shockingly, I think this is about the time we all started getting cameras on our cell phones). So, without further ado: The definitive, ranked list of the best and worst Starbucks holiday cups 1. We polled experts (well, employees across three continents and our global community of designers) to get to the bottom of this important matter. We at 99designs think people are missing the most important question: is the 2015 Starbucks holiday cup well designed? Is there actually a controversy or is this whole debacle the work of a YouTube troll? Is this “war on Christmas” indicative of larger cultural trends? The whole Internet is exploding over a run of red cups.
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